It’s Not Who You Know, It’s Who Knows You

A business partner said something interesting recently as we conducted a hiring process for one of our portfolio companies of Ridgeline Ventures:

“It’s not who you know, it’s who knows you.”

What stuck with me about that concept is that it reinforces the importance of not just having a lot of connections, but rather being memorable and top-of-mind to other people. 

By being memorable, you increase the likelihood of referrals coming to you.  If you just know a lot of people, it doesn’t mean that you’re top of mind to them in the same way they are top of mind to you.

Do you agree with that idea?  Drop me a comment over on LinkedIn.