Since 1930, Dewey’s Bakery has had the privilege of offering customers deliciously sweet and savory treats that reflect the local flavors they love. Dewey’s products are baked with care, and their passion is creating moments that bring people together to slow down, celebrate life and enjoy the moment!
A clean-label cookie and cracker manufacturer, Dewey’s Bakery produces premium soft baked cookies, crisp cookie thins, and savory crackers featuring delicious, authentic, and bakery-inspired flavors. Dewey's is a leading manufacturer of custom-branded products for the largest food retailers in the US and an emerging national brand in natural, specialty, and mainline grocery channels. The Company also operates several retail bakeries in the Winston-Salem area with longstanding roots in the local community.
In 2006, Scott Livengood, former Chairman and Chief Executive Officer of Krispy Kreme, acquired Dewey's Bakery and further developed the company's unique capabilities, growing the business across multiple channels including Dewey's branded cookies and crackers, owned retail bakeries, e-commerce, and private label manufacturing. With a recent investment from Eurazeo and the acquisition of Farm & Oven, Dewey’s is poised for growth within the branded CPG space.
Reporting to the CEO and based out of the Winston-Salem, NC office, the Chief Customer Officer (CCO) will be a key player in leading the growth of the branded business, including the Dewey’s and Farm & Oven brands. Working closely with the leadership team, the CCO will develop and lead the execution of a comprehensive sales strategy to expand the retail footprint of the company’s brands.
Responsibilities:
Sales Strategy
- Develop and lead an integrated sales strategy to drive sales growth and profitability within core channels.
- Lead the strategy for specific channel and customer planning, including both new and existing customers, focusing on grocery, mass and club channels.
- Develop and manage annual sales budgets, including shopper marketing, field marketing and other sales initiatives.
- Increase profitability through effective business management, including financial management, margin management, pricing policies and budgeting.
Sales Execution
- Strategic management of national broker network and key distributors.
- Build and maintain strong customer relationships with key retailers.
- Represent the company as a spokesperson, acting as the "voice and face" in industry representation and trade shows.
- Works closely with Marketing to establish trade communication platforms and goals.
- Provide Sales leadership in the S&OP process, ensuring the process is optimized across the organization.
Leadership
- Build an effective sales team, developing and retaining high performing talent.
- Partner with all internal departments including Operations, Finance, R&D and Marketing.
- Effectively communicate at all levels of the organization in a leadership role.
- Contributing executive team member in the development and execution of the strategic and tactical plans.
Qualifications:
- Minimum of 15 years of food industry sale experience, with a minimum 8-10 year in leadership role with P&L responsibility. Snack and/or dry grocery experience preferred.
- Experience leading a national sales organization within a high growth CPG brand with demonstrated ability to thrive in an entrepreneurial environment.
- A proven track record of sales leadership, including successful consultative selling to executive level customers.
- Ability to leverage sales insights and other data to develop and execute sales strategy, optimize S&OP and manage sales team performance.
- Collaborative leadership style with the ability to build strong relationships both internally and externally
- Track record of building high performing teams, as well as broker and distribution relationships. Strong leadership presence with the ability to motivate, inspire and develop team members.
- Excellent oral and written communication skills. Ability to engage at all levels of the organization and externally.
- Entrepreneurial mindset with a high level of personal accountability and the ability to hold team members accountable in a positive manner.
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