Founded in San Francisco in 2010, Off the Grid is a leading mobile food innovator changing where and how food is consumed and created by transforming underutilized and temporary spaces into community gathering places. Through public markets, corporate dining services and catering options, Off the Grid brings communities together around food while increasing economic opportunity for mobile food entrepreneurs. Acclaimed for reinvigorating the Bay Area street food scene through 60 public events that feed more than 100,000 people weekly, Off the Grid also offers a suite of B2B products and services, including Off the Grid Catering, Off the Grid at Work, and Cubert, a modular mobile kitchen.
- Create and oversee targeted local and regional promotions that drive brand affinity, covers and sales at 15+ Off the Grid Markets (and growing) i.e. guerilla marketing, partner marketing, flyering, onsite signage and communications, etc.
- Lead marketing launch strategies for new (and recurring) markets and initiatives, including paid digital, owned/earned content efforts and stakeholder management.
- Ideate, champion and provide support for markets programming and activations that enhance guest experience, drive content generation, and are tied to wider marketing team objectives.
- Liaise with PR agency on a regular basis to facilitate timely, relevant announcements of activations within Off the Grid Markets.
- Maintain and create relationships with stakeholders, creators(vendors) and Market’s teams to effectively provide local and regional promotion of Off the Grid markets.
- Develop new and exciting promotional concepts for partners for brands like Diageo and Apple Pay to help provide maximum return on investment; support Partnership collateral development; and prepare partnership recap for events and other properties at the end of the year/season in a timely manner.
- Seek out opportunities within travel, tourism and trade organizations, concierge, etc. and proactively identify ways to promote Off the Grid within the tourism sector.
- Ideate and execute creative ways to bring customer attention to other Off the Grid services (i.e. Off the Grid Catering) within markets while never compromising guest experience.
- Generate visual content (photo, video, written etc.) from within Markets to help showcase and amplify experience to Off the Grid’s community of Bay Area food lovers.
- Respond to Yelp & Tripadvisor reviews and guest inquiries via social/email; provide feedback loop to Operations; be the eyes and ears of the Markets team on the ground and participate in weekly debriefs to help enhance guest experience.
- Take pride in building memorable experiences that bring people together over a shared love of food and community (nothing makes you happier than seeing your hard work come to life!)
Please let them know you heard about it from Luke’s Circle