Qualifications

• Bachelor’s degree in marketing with Master’s degree preferred
• Minimum 4 years’ experience in consumer packaged goods marketing
• Experience with specialty brand marketing targeting natural, specialty, conventional, foodservice and mass channels
• Ability to build, execute and communicate strategies and plans to divergent audiences
• Highly driven performer who manages multiple projects on time and on budget
• Motivated self-starter with exceptionally strong work ethic
• Strong reporting skills and attention to detail
• Excellent written and spoken communication skills

Responsibilities

• Implementation and plan of the marketing strategy including campaigns, digital marketing, events, and PR
• Work closely with the TCHO Sales team; enabling them to meet their commercial objectives by providing the appropriate tools, materials and presentation content
• Website development to ensure consistent and easy consumer experience and compliance with privacy and other rules and regulations.
• Stay abreast of latest technological advancements, evaluates application to company assets and makes recommendations on adoption based on an understanding of both business and consumer needs.
• Development brand ecommerce business strategy and tactical plan; and drive execution and on-going management of brand ecommerce business including loyalty program management and supply chain coordination.
• Leverage knowledge of latest technology to assist marketing manager and agency in development of comprehensive sales funnel measurement methodology.
• Implementation and development of the TCHO brand strategy
• Execute and develop the strategy for new and existing products
• Execute and revise the new product development process from ideation through commercialization including new product marketing materials and programs
• Provide continuous analysis and reporting around the competitive environment and consumer trends including market intelligence, product pricing audits
• Drive the post-promotional analysis of all promotional activity to determine important factors in success/failure of promotions.
• Creates marketing reports based on the company’s requests.
• Helps prepare for involvement with community organizations and events.
• Seeks continuous improvement, more efficient and less expensive ways and means in work processes.
• Manage, measure and report on social media presence and direct programs to improve social media reputation and awareness
• Track and report progress to ensure that the marketing objectives and timing requirements are met
• Manage all aspects of the TCHO website and other digital properties
• Manage customer complaints and inquiries to ensure customer satisfaction.
• Reflects learnings from post-promotional analysis into future plans and tactics.
• Performs special projects and other miscellaneous duties as assigned by management.
• Guide the day to day activities of the marketing team