Job Title
Senior CRM Manager
Company Name
Sun Basket
Company Website
Industry
Natural Foods/Products
Company Overview
Organic produce, clean ingredients, and inspired recipes delivered weekly
Company Description
Our mission is to disrupt the food system and fundamentally improve American’s lives by building the first D2C Food as Medicine platform, which connects your personal health goals with an AI/tech-enabled, highly scalable supply chain that reach 98% of the US market. Ranked the #1 meal platform by Buzzfeed 2 years in a row, Sun Basket is going beyond meal kits to create an essential, everyday healthy eating platform, which can help the hundreds of millions of Americans who are following diets (105M) and/or have health issues tied to poor diet (100M) to make healthy eating easy, delicious, and personalized to their health needs ("Netflix of Food").
Full Job Description
We’re looking for a highly talented Senior CRM Manager to lead our email communications from strategy through to execution. In partnership with stakeholders, you will develop email strategies to support overall company objectives for acquisition, retention, brand and product. This role is accountable for key email metrics such as open, click through, conversion rates, and revenue.
Sample Projects Include
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- Develop email marketing strategies to support key business priorities including CRM goals such as acquisition, engagement and retention, as well as new product launches and seasonal marketing campaigns.
- Establish and own channel-level goals in conjunction with Sr. Leadership. Communicate performance results to leadership on a regular basis.
- Develop email marketing calendar to support strategy.
- Optimize engagement and conversion rates through the development of a continuous testing road map
- Evaluate new opportunities for customer segmentation and personalization to bring the right message to the right customer at the right time.
- Partner with creative team and copywriters to develop high-performing, brand-enhancing email campaigns & ensure strategic vision is clearly represented in the content they create.
- Collaborate with product and integrated marketing managers for campaign and product-related communications.
- Own the relationship with our engagement platform; effectively leverage its ability to deliver on the communication strategy.
- Manage Email Marketing Manager or Coordinator.
- Drive campaign execution including customer segmentation, testing protocol, and technical execution.
Education and Experience
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- 5-7 years of marketing experience with 5+ years focused on campaign management and email nurturing.
- 4+ years of hands-on experience with Email marketing automation software
- Making edits within HTML should be second nature to you.
- Experience managing and mentoring direct reports
- Experience managing large projects within cross-functional teams. Experience working with copywriters, designers and developers.
- Deep understanding of how Acquisition and Engagement Marketing work together to promote a healthy life-cycle marketing strategy.
- In-depth knowledge of email best practices to increase deliver-ability, engagement, and conversions
- Proven ability to set up A/B testing as it pertains to email marketing. Passionate about data. Strong analytical and reporting skills.
- High attention to detail
- Ability to roll up your sleeves and write and edit copy.
- Email Service Provider (ESP) implementation experience BA/BS degree
Personality and Values
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- By the Numbers: Writing may be an art, but to you email marketing is a science. You balance the creative with the analytical.
- Ready to Grow: The Marketing team is the engine driving Sun Basket’s stupendous growth, and you’re eager and ready for this job to get bigger over time.
- Careful and Conscientious: You will hold our company’s image and our customers’ good will in your hands. You’re willing to move fast, but you don’t break things.
Location
San Francisco
Job Function
Digital Marketing, Ecom, SEO/SEM, Social
Job Level
Mid Level (Director & Manager)
Application Deadline
No Deadline Provided
Circle City
Compensation & Benefits
No info provided
How to Apply
Apply Now
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