Sonoma Creamery is a dynamic growth company making all-natural, clean-label cheeses and crunchy baked cheese snacks. Founded in 1931, we have a heritage of quality and innovation in making fresh cheese. Since 2012 we have been under new ownership and management and have expanded our product line to new, on-trend, shelf-stable, gluten-free, high-protein, low-carb, crunchy baked real cheese snacks with short, clean ingredient decks. Taste is #1, so our motto is "healthy indulgence." As we continue to grow, we are looking for talented, positive, hard-working individuals to join our team.

The Director of Marketing develops and executes integrated brand strategies and marketing plans that drive consumer pull and result in volume and profitable sales growth.  The position has a broad range of responsibilities that requires proficiency in: 1) data analytics, story-telling and strategy development; 2) budgeting & financial analysis; and 3) multi-functional team leadership and development.  The Director of Marketing is a key leadership role in our rapidly growing company and requires the ability and desire to execute at ground level at our Sonoma facility.

You’re excited about this opportunity because, you will:

Develop deep knowledge of Sonoma’s consumer demographic unique selling proposition (USP) and core brand attributes all to develop an integrated, successful brand position and marketing strategy; Build upon your experience and proven methods to develop best-in-class marketing programs; See your work come to life by leading the marketing and content development teams,  trials, sponsorships, events, and advertising;Own product positioning.  Leverage our better-for-you, premium snacks USP; distill key benefits into a core marketing message; test and use data insights to get it right.

We’re excited about you because:

You are data driven (can identify opportunities), strategic (see big picture), and creative (generate ideas) with the desire execute to plan (get it done); You have an entrepreneurial mind-set with proven successes in launching and building brands; You can work on the details but also snap up to develop overarching strategies, quickly adjusting as new insights and information is uncovered; You know how to manage workflows, timelines, dependencies and handle tradeoffs; You have outstanding oral and written communication skills to communicate clearly with teams and develop external messaging; You are creative and excited about the opportunity to surface new and innovative ways to engage with our consumers;

Duties and Responsibilities:

Working closely with the leadership team, lead the development of a robust strategy of the Sonoma brand; develop marketing programs that will reach the target consumer. Extract insights from a wide range of data; provide ongoing analysis and recommendations and anticipate future trends to stay ahead of competition. Develop annual activation plans aligned with brand positioning, creating memorable consumption and in store activation experiences.Create and manage content for Sonoma’s communication channels, including website, social media and e-commerce.Develop and maintain existing brand assets, ensuring consistent brand image and messaging through all communication mediums. Manage partners as contracted providing direction with effective marketing plans, robust KPIs and consistent monitoring and evaluation. Collaborate with and support sales team in customer planning, including trade spending, event participation requests, sampling needs, marketing communication, etc.Work closely with Field Marketing Manager to plan events, demos, and other grassroots marketing.

Qualifications/Requirements:

Bachelor’s Degree, preferably in Marketing, Business or Finance. A range of five to eight years CPG analytics experience, with 3+ years leading marketing; 3+ years food company experience preferred. Expertize in using syndicated data sources (IRI, Nielsen, SPINS). Excellent analytical and computer skills.  Creative, organized, detailed and process oriented, with an ability to excel in a fast paced, constantly changing environment. Strong leadership, excellent listening and verbal communication skills; must be a team player. Demonstrated ability to relate to and understand others. Proven experience in prioritizing and handling multiple projects and assignments while attaining on-time completion. Flexible in both schedule and tasks; desire and ability to handle a wide range of activities.

Company Ethos:

Ethics are #1. We pride ourselves on open, fair dealing. We believe in the team We feel teams are stronger than individuals, and teams make individuals better. We emphasize cohesive, co-operative collaboration. Everyone takes initiative and seeks guidance or training as needed. We believe in “Kaizen” (Japanese for continuous improvement). We don’t look to make things perfect.  We just change every day to make things a little bit better each day, continuously. We treat everyone with respect and value every employee, customer, vendor and contractor.