We are one of the hottest new beverage start-ups, producing a delicious line of electrolyte-infused drinks for those who expect more! The last time we checked, you didn't need permission to follow your dreams... but you do need the tools to make those goals and side hustle happen. Whether you're looking to climb the corporate latter, or looking to tear it down, hitting the gym or hitting the pavement, ROAR Organic has the ingredients for success! With only 10 calories and 1-2g of sugar per serving:
+ ELECTROLYTES for faster hydration
+ ANTIOXIDANTS to protect against free radicals
+ B-VITAMINS to help you hustle harder
We are looking for an organized and highly energized Field Marketing Maven… Someone who can think creatively about how to bring our brand to life experientially and who can recruit and organize a team and a plan that will bring this brand to life!
All this has to be done in a way that aligns with our brand strategy that is about breaking the norms, being premium and ultimately being a lifestyle brand that is built around the pillars of fitness, style, entrepreneurship and the modern hustle culture.
We are looking for someone who has the same passion points as the brand…so this will come as second nature vs. just a job (snoozer). So if you are inspired by girl bosses like Emily Weiss from Glossier, into the latest fitness innovation and boutique studios like Peloton, Project by Equinox and Dogpound and can’t wait to see what Issa Rae is working on next, then this job is for you.
The Market Activation Manager will:
- Be the face of the brand in the community along with the Regional Marketing Manager
- Lead field team during sponsored event, opportunistic sampling missions, retail support and influencer outreach
- Be responsible for the scheduling and successful execution of all local event support, sampling missions, influencer and community seeding and retail support including responsibility for Brand Ambassador team appearance and performance as well as igniting their engagement and passion for the brand
- Work with Regional Marketing Manager to train, manage, nurture and oversee a talented group of brand ambassadors
- Always be recruiting!!! Show off the skills required to be part of such an elite team
- Identify and secure key brand opportunities among brand partnerships, influencers, properties and events
- Liaise with local event owners and influencers to ensure the brand is present everywhere relevant and any/all activation details are secure
- Be in the know of your local events, trends and scenes
- Give quality feedback on events and how to improve future sampling missions
- Keep accurate inventory count and ensure maintenance of product, assets and marketing vehicle
- Provide weekly recapping on marketing activities
- Be the literal boots on the ground representing the ROAR Organic brand in an effective and authentic way
- Own the brand – master all products benefits and attributes
- Act in, professional manner while adhering to all safety and compliance policies and procedures as well as all local, state, and federal laws.
Requirements, Skills and Attributes:
- Knows and OWNS the market, with proven logistical mastery and local connections among events, influencers and all relevant players
- Prior Activation Manager experience (minimum 2 years is preferred) with a strong history of recruiting, training, scheduling and managing a brand ambassador team
- Experience in the maintenance of all event infrastructure, storage unit and a marketing vehicle
- Must adhere to a flexible schedule and be willing and able to work holidays and weekends
- Creativity and Resourcefulness: can resolve issues/ problems that may come up in the field
- Organization is KEY- must be able to manage multiple shared calendars and tracking documents plus all event statuses and follow-ups
- Natural self-starter who doesn’t rely upon directives to be productive
- Professional, honest and reliable
- Track record of being active and savvy with social media
- Ability to lift 40-50 lbs. (our beverages are heavy!)
- Candidates must have a valid driver’s license, clean driving record and be able to pass criminal background screening
- Must have a proficient skill level with Microsoft PowerPoint
Please let them know you heard about it from Luke’s Circle