Raison d’être Bakery has been serving the greater San Francisco Bay Area with fresh artisan baked goods since 1994.  Since then, our products have been picked up by major retailers across the country.  We are proud of our commitment to using only the finest all-natural ingredients and getting our baked goods fresh to our customers.

Raison d’être started with brothers Arnold and Richard Wong, both native San Franciscans, making scones in a little kitchen above Ashbury Market, their family’s gourmet grocery store in the Upper Haight and Ashbury neighborhood of San Francisco.  Their first efforts resulted in “Skones™,” an instant success whose baked goods they distributed through the family market. “Skones™,” the bakery, achieved equal success and soon outgrew both its space and its name.  Armed with a new plan, the bakery changed its name to Raison D’être and moved into a larger building to meet the demands of its expanding product line and clientele.  In 2016, Raison D’être further expanded its operations for their baked cheese crisp product line under the Perfectly Crisp and Joyfull Cheese Company brands and is currently housed in a 22,500 square foot baking facility in South San Francisco.