Plenty is a new kind of farm for a new kind of world. We’re on a mission to bring fresh, local produce to communities everywhere in a way that’s better for the environment. Our local field-scale indoor farms are creating a healthier, more delicious and sustainable future. The world is in dire need of rapid innovation in order to feed the 7+ billion humans on Earth without continuing to destroy it, and Plenty is here to deliver! Our vertical farms use 99% less water than conventional fields, are pesticide-free, and produce zero fertilizer runoff. And since our farms are local, we cut thousands of miles out of the supply chain, reducing tons of emissions. Fortunately, the most powerful trends occurring in technology today create the opportunity to address agriculture’s biggest challenges. The amalgamation of crop science, artificial intelligence, big data and the rise of the Internet of Things (IoT), coupled with falling energy prices and the availability of increasingly efficient LED lighting create the opportunity to completely overhaul how the world grows produce. Plenty’s produce is always seasonal and more flavorful than anything you can find on the market today. We’re creating a healthier, more delicious and more sustainable future for the world.
As the Social & Community Marketing Manager you want to build a brand with big ambitions from the ground up, and you will be the go-to resource for the vision and best practices across all social platforms. You live and breath the values of Plenty, and have a deep knowledge of and passion for social media. You create joy while engaging and building online communities, cultivating new followers, converting them to loyal brand advocates and movement creators. You have a genuine interest in the culinary / clean foods / healthy lifestyle space and want to work for a fast-growing, emerging brand to transform how consumers experience food.
What You'll Do
- Manage internal and external creative, media and digital projects/agencies
- Collaborate with Communications, Product, Creative and Production teams to develop robust campaigns, launches, and projects
- Drive the Plenty vision and strategy for social and community
- Explore and evaluate new media formats, and trends; meet with vendors and potential partners to provide recommendations
- Ensure consistent brand messaging and creative assets across all marketing touchpoints
- Assist in the development and execution of marketing and communications plans
- Activities include product branding and positioning, competitive analysis, and testing
- Be the voice of Plenty by partnering with Creative and Production teams to develop content for social platforms
- Track and measure the performance of campaigns on owned channels
What We're Looking For
- Passion for Plenty: You are deeply passionate about Plenty and our mission
- Bachelor’s Degree Required
- Clear demonstration of internal and external cross-functional partnership and strong collaborative approach
- Impeccable writing skills
- Experience in integrated digital/content production - digital, social, experiential
- Demonstrated expertise with social strategy development, authoring briefs, project management, content management and ROI measurement
- Superb presentation, oral and communication skills
- Ability to manage budgets, timelines and scopes of work
- Outstanding knowledge of social media and social media brand management
- Exceptional work ethic and sense of ownership and accountability
- Must be a passionate self-starter
- Highly organized and comfortable multi-tasking in a fast-paced environment while maintaining attention to detail
- Proficient in PowerPoint/Keynote, Google Suite (Sheets, Docs, Slides), Content Management Systems (WordPress), Social Listening/Publishing Tools (Later, Hootsuite, Sprout or Spredfast) and CRM Tools (Zendesk, or Salesforce)
Please let them know you heard about it from Luke’s Circle