One of the fastest growing food companies in California, Miyoko’s is revolutionizing the dairy industry by combining proprietary technology with age-old creamery methods to craft cheese and butter from plants. As Tomorrow’s Creamery, we’re setting a new gold standard for the future of dairy by crafting organic foods with artistry, integrity, and ethics.
Through an innovative approach to traditional cheesemaking methods like fermentation, culturing, and aging of plant-based ingredients, we make real food with complex flavors and textures reliably and at scale. We are dedicated to reducing the world’s consumption of animal products by making a Phenomenally Vegan lifestyle accessible to everyone. That’s how we change the world. Together.
The Manager, eCommerce is responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business, including business planning, content strategy, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies. They will:
- Serve as a liaison and primary point of contact within the organization for cross functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement, and test eCommerce initiatives
- Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy
- Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns
- Work with our Brand team. Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing
- Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners
- Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects
- Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions
- Partner with the Sales team to optimize assortment, promotion and pricing strategies
- Lead performance marketing campaigns on partners like Target, Walmart, Amazon etc. to drive awareness and Omnichannel sales (in-store, .com and online grocery)
- Partner closely with Sales and Marketing Teams to ensure .com efforts align with overall sales and marketing goals and complement all marketing and in-store displays and promotions
- Collaborate with Creative and Brand to develop, maintain and test/learn best-in-class content on all .com sites
- Partner closely with Marketing to maintain an integrated marketing approach
Requirements:
This is a unique opportunity for a motivated, entrepreneurial, and creative individual to contribute in a very significant way to Miyoko’s Brand & Marketing strategies. Given the strategic nature of this role, a qualified candidate must have an analytical background, GM mindset, keen eye for creative, proven record of working cross-functionally, and strong project management skills.
- 5+ years’ experience with B2C and B2B eCommerce
- Extensive knowledge of e-commerce technology and sophisticated analytics
- Track record of generating and implementing new sales and marketing initiatives to increase eCommerce sales and profitability
- Expertise on current eCommerce industry best practices.
- Ability to identify new areas of eCommerce opportunity beyond current organizational thinking
- Possess outstanding analytical skills, strong experience interpreting test results & drawing conclusions
- Business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
Please let them know you heard about it from Luke’s Circle