Since Gaia Herbs was just a seedling in 1987, we have remained true to our purpose: Connecting people, plants & planet to create healing. We knew then what many are coming to realize now: that plants and people evolved together, that we are inextricably linked, and that plants hold the wisdom we need to heal.
No other herbal manufacturer in the United States invests a larger percentage of its operating income in quality control than Gaia Herbs. These funds foster continuous improvement and enable research into best practices at every stage of our operation, including: seed collection, soil preparation, organic farming, manufacturing, testing and validation technologies, and product packaging.
Gaia Herbs is proud to be a Certified B Corporation®, actively working to build a more inclusive and sustainable economy. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
A career with Gaia Herbs offers much more than just a paycheck. It’s an opportunity to reconnect with nature, create quality products following sustainable practices, and spread the healing power of herbs. Interested in joining our team?
In addition to a conscientious and caring environment in which to work and grow, we provide our employees with a comprehensive benefits package that includes insurance, generous paid time off, and weekly produce from Gaia Farm.
- Maintains full accountability for communicating and implementing programs/plans with Gaia’s key customers to ensure success. This includes organizing and strategic planning, developing effective and positive ROI promotional programs by account, working in the field with broker reps, conducting annual business reviews, communicating account activity for implementation to the sales team, and meeting growth goals.
- Ensures that distribution, promotional, merchandising and pricing goals are delivered for all key accounts including:
- Achieving new item distribution and promotional targets in each account.
- Effectively creating and managing trade programs in each account to deliver incremental revenue and positive ROI.
- Managing key customers to develop strong business plans.
- Communicating information to help secure off-shelf merchandising opportunities if accounts are broker or rep managed.
- Negotiates business terms that are favorable to Gaia Herbs and result in win-win partnerships with key accounts.
- Achieves quarterly and annual sales goals assigned by the Sr. Director of Sales & Business Development for each account.
- Visits stores with broker reps when in the territory for key meetings and includes them in meetings to gain the full scope of the business.
- Meets with corporate buyers at least 2x per year at their corporate office to conduct business reviews and create promotional plans to meet annual growth goals.
- Manages financial responsibilities, including: P&Ls, forecasting, budgeting net sales and MDF spend (discounts, coop, demos, etc.), ensuring the strongest ROI for trade spend, and meeting MDF goals. Utilizes of car stock allotment to ensure best use. Works with Sr. Director of Sales & Business Development to schedule key education events and programs, targeting the right markets for the greatest ROI.
- Works with all applicable internal departments to ensure account promotional forecasts are entered into the system and orders related to promotions can be filled in full.
- Communicates category and new product review timelines to Sr. Director of Sales & Business Development, ensuring new product launch materials are provided in the required timing to secure new product placement in accounts.
- Communicates market conditions to Gaia leadership to ensure company programs and plans are competitive, focused and successful.
- Works with a team, clearly communicating administrative support needs to ensure deadlines and promotional paperwork is completed on time.
- Communicates customer marketing needs, engaging with Gaia’s marketing team to ensure proper programs and tools are created for key accounts.
- B.S. degree in related field and/or commensurate experience in sales position(s) within consumer packaged goods (CPG), with strong preference given to those with experience in the natural products industry.
- 2+ years of experience with a successful track record of adding value.
- Ability to travel up to 50% of the time for activities such as key meetings, expos, and trade shows.
- Ability to learn quickly, take initiative, and drive creative thinking with contagious enthusiasm.
- Working knowledge of Natural Products retailers and buyers is preferred.
- Demonstrated understanding and proven value contribution in sales (process/account management) and strategic thinking.
- Practical understanding of sales reporting basics, and the ability to use them as resources in account leadership.
- Excellent customer service skills.
- Strong organization skills.
- Ability to work independently and be self-directed.
- Ability to demonstrate creative, strategic, and highly organized thinking.
- Excellent communication skills—both written and verbal, with the ability to demonstrate a high level of emotional intelligence.
- Ability to identify potential issues proactively and apply customer service and relationship management principles to manage resolution.
- Ability to effectively present information in one-on-one and small groups situations to customers, clients and other employees of the organization.
- Ability to compute rate, ratio and percent and to draw and interpret graphs.
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