The Chef Soraya brand is the newest brand within the American Outdoor Products family. AOP, originating in 1951, is a family-owned, independent company based in Boulder, CO. We have grown the brand to have a national presence while providing plant-based meals that actually taste good (okay, we all went through that Top Ramen phase). In addition, we proudly support 1% For the Planet, Regenerative Agriculture, and many local initiatives. We will continually push the needle on providing great tasting products and innovation to the natural foods community while increasing our support to keep farms growing for future generations.

The Sales Manager of the Western Region is for an integral member of the small, yet mighty Backpacker’s Pantry team. She/he will report directly to the VP of Sales & Marketing and will jump into action with an assigned group of established accounts. Responsibilities will include sales to the western states, customer service inquiries, sponsorships & donations, sales material & data base management. This position may also provide sales assistance and support for some national accounts. Based on experience, this position is for a Sales Manager or Sales Director (to take on additional national accounts).
The day-to-day entails:
• Drive sales within existing accounts and secure new accounts for the western states (Montana, Wyoming, Colorado, New Mexico and everything to the west)
• Provide the highest level of customer service with friendliness and professionalism
• Local/national travel for sales calls, food demos, shop visits, and trade shows
• Process orders and respond to customer feedback/reviews
• Support VP of Sales & Marketing with order entry and new account paperwork
• Stay current on market trends, competitor products, and promotional campaigns
• Work with the VP to strategize brand partnerships, promotions and athlete sponsorships
• General office duties including support for other AOP brands (Astronaut Ice Cream, Chef Soraya, Colorado Spice)
The ideal candidate has the following passions:
• Passion for the outdoors and will proudly support initiatives to help save the planet
• Experience in sales, preferably with a food or outdoor lifestyle brand
• Outgoing, customer centric personality
• Sales driven mentality
• Excellent written & verbal skills
• Effective project-management skills, including strong organizational skills with the ability to manage multiple priorities. It gets crazy around here!
• Accuracy & attention to detail is critical
So what’s your background look like:
• You enjoy the outdoors and strive to keep them for future generations
• Minimum 4 years prior experience of broad-based sales
o Outdoor industry experience a major plus, as is involvement and familiarity with food related sales
• Proven track record of meeting key performance metrics in previous positions
• Must be able to direct, nurture and develop accounts within your region
• A strong leader able to foster and maintain a healthy team dynamic and spirit within a fast paced,
problem solving based, agile, collaborative work environment
• Effective and proficient public speaking, writing and presentation skills
• Be highly organized and have excellent follow-through