hint® inc., the San Francisco-based company founded by entrepreneur Kara Goldin in 2005, is a healthy lifestyle brand known for its delicious unsweetened flavored water. After having her third child, Kara was overweight, had adult acne and was generally low energy. She realized the diet soda she was drinking daily was the culprit, and switched to water. She saw results quickly but hated the taste of plain water, so she started slicing up fruit and putting it in her water, which was just the hint of flavor she needed to make drinking water enjoyable. She knew there were lots of other consumers who were addicted to sugary drinks but plain water was too boring, and when she couldn't find a product on the shelves like the one she created in her kitchen, she decided to produce it herself.
hint helps people fall in love with water by using real fruit essences to make it taste great without any calories, sweetener or additives. Today it is available in the original hint still water, hint fizz® (sparkling) and hint kick® (lightly caffeinated), and comes in many delicious flavors including Blackberry, Watermelon, Crisp Apple, Pineapple, Cherry and more. hint water can be found in stores all over the United States, or purchased online at www.drinkhint.com.
hint is the fastest growing flavored water in the United States, and the largest beverage on campuses in Silicon Valley. The brand has received numerous accolades, including Best Flavored Water (from Health, Men’s Health, and SELF magazines). With the launch of sunscreen, hint has expanded beyond beverage into a trusted band known for solving consumer problems around health. hint has a strong team working across the country, and is headquartered in San Francisco.
WHAT YOU'LL ACHIEVE:
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- Support the creation and execution of the business growth objectives for sunscreen within the Retail & Food Service Sales channels
- Lead annual and long-term strategic brand planning
- Own strategy and development of In-Store Experience including: POS, Shopper Program, Bundle Offers & Merchandise
- Partner with Sales to identify & execute strategic growth at Retail
- Create sales support systems to allow for local customization of tools including POS, Dealer Loaders, Premiums, Bundle Programs and Merchandising Tools
- Lead ideation and development of brand premiumsLead cross-functional team to deliver accurate forecasts & monitor sales shipments
- Collaborate with external marketing agency and internal creative resources including briefing, budgeting, creative processes, approvals, and delivery of materials
- Lead new item market introduction plans and assist in creative development working across sales channels and cross-functionally within hint
- Manage the business day-to-day including budgets and execution of programs
- Create and maintain key customer selling story & decks
- Develop and maintain complex analyses (shipment sales, distributor portal, customer sales, pricing and trade spend and other various resources) across all aspects of the business to understand current situation and develop plans to win (short and long term) in the marketplace
- Identify insights and build an innovation strategy that will consistently drive brand expansion
- Implement marketing solutions that also meet financial, supply, sales & operation needs of the business
- Own the Sunscreen Retail & Food Service P&L and responsible for top & bottom line performance.
WHO YOU ARE AND WHAT YOU BRING WITH YOU:
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- MBA or equivalent business experience which includes 5+ years proven brand management
- At least 3 years experience in CPG
- You are a great end-to-end marketer with strong brand marketing skills and proven leadership experience
- You have excellent marketing acumen and strategically utilize data and work with creative resources to develop consumer preferred brands
- Solid Leadership and Influencing Management Skills: self-starting, inquisitive, You understand Brand Strategy, Positioning and Brand Equity have the knowledge of tools used to drive increases in volume while maintaining a high value brand equity (i.e., marketing programs, product/packaging innovation, pricing strategies that drive value, channel/customers programs, and/or partnerships)
- Marketing Innovation (Product & Package)
- Knowledge of industry trends, best practices, and tools of the trade with a curiosity and thirst for continuous discovery and learning
- Hands-on, roll-up-your-sleeves style, used to working in a fast-paced, entrepreneurial environment.
- Passionate about a healthy lifestyle, nutrition and promoting a product that enables customers to make healthy choices without sacrificing taste.
Please let them know you heard about it from Luke’s Circle